Copy.ai

What do you like best about Copy.ai?
The extensibility of Copy.ai is my favorite part, as well as the integrations.
From a sales perspective, I'm able to orchestrate workflows to enrich data on prospects, accounts, and more, enabling us to personalize automated inbound emails. We can also equip our SDRs with highly specific research that's relevant to our market, so they don't have to start from scratch when researching new accounts.
From a marketing perspective, there's an opportunity for us to build a repeatable content engine from sales/solutions calls which I'm excited to dive deeper into.

What do you dislike about Copy.ai?
There is a learning curve involved, but that's to be expected for the extensibility and power you get with the platform. They're constantly shipping quality of life improvements, so I imagine it will only get easier to use from here. In the meantime, their support has been impeccable.

What problems is Copy.ai solving and how is that benefiting you?
Scaling GTM with a lean team. We're producing the same outputs with 1/3 the team today because we're able to personalize emails at scale, and streamline a lot of the manual processes for our SDR team. There's so much additional surface area we plan to cover as well, especially on the marketing side.